Digital Signage as an Effective Communication Medium By Alan C. Brawn CTS, ISF-C, DSCE, DSDE, DCME, DSNE, DSSP When most people think of digital signage it is on flat panel displays with some type of advertising on them. Over the years it has moved beyond…

Embracing the “Experience” and Understanding Buyer Motivation By Alan C. Brawn CTS, ISF-C, DSCE, DSDE, DSNE, DCME, DSSP Simply hearing the word “change” is unsettling. Something we are used to is about to become (at some level) unfamiliar.  The ancient Greek philosopher Heraclitus taught that…

The Digital Signage in the Roaring 20s By Alan C. Brawn CTS, ISF-C, DSCE, DSDE, DSNE, DCME, DSSP We are in the midst of a new and rapidly evolving decade. This is not just one year morphing into the next. We are on a fast-moving…

Technology Trends 2021 Big Data, Cloud, and Software Related The Cloud-Gartner has predicted that 75% of all enterprise databases will be deployed on or migrated to a cloud platform by sometime in 2022 and cloud data management firms say demand has been unprecedented since 2019….

AV, IT, and Digital Signage are Different By Alan C. Brawn CTS, ISF-C, DSCE, DSDE, DSNE, DCME, DSSP Sit back and relax for a moment. This discussion is about the evolution and paradigm shift in technologies and applications. Our focus is on those of us…

Digital Menu Boards-Best Practices from an Expert By Alan C. Brawn CTS, IFS-C, DSCE, DSDE, DSNE, DSCME, DSSP In the ever-expanding reach of digital signage, retail and food related enterprises dominate in market share. Both retail and food services take special advantage of the major…

The CMS-Where the Work is Done By Alan C. Brawn CTS, ISF-C, DSCE, DSDE, DSNE, DCME, DSSP As we prepare to shed some much-needed light on the crucial importance of a content management system (aka. a CMS), keep in mind all that “feeds” it. We…

Internet of Things (with Wi-Fi 6, and 5G) By Alan C. Brawn CTS, ISF-C, DSCE, DSDE, DCME, DSNE, DSSP We have all heard the old adage ascribed to Benjamin Franklin that the only constant in life is change. Lacking a crystal ball, it still does…

Artificial Intelligence Explained By Alan C. Brawn CTS, ISF-C, DSCE, DSDE, DCME, DSNE, DSSP Every article, blog, or podcast about trends in our digital world will (by necessity) include comments about artificial intelligence, or AI for short. As we have done previously with big data,…

Analytics Demystified By Alan C. Brawn CTS, ISF-C, DSCE, DSDE, DCME, DSNE, DSSP The unprecedented explosion of (big) data gathering means that the digital universe will reach 180 zettabytes (180 followed by 21 zeroes) by 2025. 2.5 quintillion bytes of data are produced by humans…