Welcome to the Digital Content and Media Expert (DCME) certification program from the Digital Signage Experts Group (DSEG). Most people taking the DCME have completed the Digital Signage Certified Experts (DSCE) course and as such are familiar with The 7 Key Elements of Digital Signage. That being the case, it is understood that the most critical element at the beginning, before going any further in the creation of a digital signage system, is to understand and articulate exactly what the digital signage system is supposed to accomplish, also known as the objectives. Second only to the establishment of the objective is content and content creation. Content is the delivery vehicle to bring the objectives into focus.
Effective content (or lack thereof!) is the make or break point of a system, and it is the understanding of what effective content is and how to create it, that is mandatory if measured success is the ultimate goal. As we admonish all who will listen, if we fail to plan, we plan to fail… and nowhere is this more accurate than when it comes to content, the continuing need to refresh the message, and ultimately the need to find ways to measure the effectiveness of content.
In terms of content, it is trite but true that one size and one type does not fit all. The DCME provides a clear foundation from where to start and establishes some basic rules that if broken will tend to result in content that is less than effective. Enjoy the DCME and understand the transforming abilities in behavior modification that good content can provide.
Please view the course curriculum below.
To download a PDF copy of the course materials, DCME PDF Download.