This is your chance to attend a LIVE presentation of the Digital Signage Certified Expert program at cavlo Nashville 2026!

The cavlo Tech Expo will return to Nashville, Tennessee on April 22–23, 2026, bringing together professionals from across the professional AVL, broadcast, live events, digital signage, and technology integration industries for two days of hands-on technology discovery, networking, and education.

Education is also a central component of the cavlo Tech Expo experience. The event will host sessions for the Digital Signage Certified Expert (DSCE) Program, the industry’s only widely recognized digital signage certification.

Developed to help professionals understand and capitalize on the rapidly expanding digital signage market, the DSCE course covers the complete digital signage ecosystem, from system design and technology selection to content creation, deployment strategies, and measuring return on investment.

The course will run for a full 8 hours, with the certification exam administered online after the event.

Course Outline

• Welcome to the DSCE, and a first look at the industry
• The 7 Key Elements of Digital Signage
• The evolution of signs – the history of digital signage
• Digital signage definitions, terms, and convergence factors
• The digital signage market quantified
  • Understanding the market
  • Market drivers
  • Barriers to entry
• Understanding digital signage: natural fit applications
• Business, ROI, and ROO
  • Understanding ROI & ROO
  • Tangible and intangible benefits, measuring return, and mastering revenue
  • Digital signage business models
• Understanding content
  • Defining content for digital signage
  • Analyzing content, and the 5 keys to good content
  • Guidelines on content, standards and practices
• Designing an effective digital signage system
  • Understanding the needs analysis
  • Top design considerations
• Understanding Content Management Software (CMS)
  • Software components
  • Software operational models
  • Selecting a software vendor
• Understanding digital signage hardware
  • Display types
  • Infrastructure
  • Mounts
  • Media Players
  • Audio
  • Interactivity and mobile
  • Selecting a hardware vendor – 5P Analysis
• Networking: digital signage connectivity
• Digital signage operations
  • Key elements of operations
  • Partnerships and risk abatement
• Selling digital signage