Digital Content and Media Expert


All agree that content delivers the messages set forth in the objectives of a digital signage network. The Digital Content and Media Expert defines content, what it can and cannot do and how it can be an effective communication tool in terms of impact and relevance to engage the viewer. The physical properties, rules of content, costs of production, and options for outsourcing are discussed as is the content strategy and business side of content, and how analytics play into it.