SPEED II
SPEED II enables the success of Dynamic Signage projects and professional by providing “Structure for Planning, Explaining, Excitement and Deployment.”
This 4-hour program offers proven, practical approaches and real-world perspectives, templates and information in areas that are critical to project planning, advancement and operational success.
This vendor-neutral program provides approaches that will allow end users to gain maximum benefits while managing risk and minimizing the investment of money and staff time. SPEED II allows project contributors to move dynamic signage projects forward with Speed. The program is of high value to supply personnel seeking rapid market entry and success.
The SPEED II program is comprised of four one-hour sessions and is proven to be valuable for professionals in a wide range of end user and supply disciplines including:
- End Users in Retail, Food Services, Hospitality, Consumer Services, Transportation, Health Care, Campus, Corporate and other Environments.
- Providers of Consumer Marketing and Staff Communications Services.
- Information Technology professionals
- Suppliers of Audio/Visual and Information technologies
- Providers of Static Signage and Digital Graphics.
- Environment and Customer/Patron Experience Designers.
- Advertising Agencies.
- Media Planners and Buyers.
- Brand Management.
- Suppliers of Technologies and Services applicable to Digital Signage.
- Publishers
- Broadcasters
- Cellular Service and Media Network Providers.
- Systems Integrators - Sales and Account Management.
- Commercial Audio-Visual Providers.
- Rental, Staging and Event Providers.
- Content Producers and Providers.
- Web Design and Media Creators.
- Investors in Dynamic Media.
Examples are used throughout the sessions with reference to actual deployments and award-winning approaches. Guides and templates are provided in Word and Excel formats in order to increase the pace of project planning and sustainable project success.
Part One – Dynamic Signage as a Business and Communications Tool
- The Inherent Capabilities of Dynamic Signage
- Dynamic Place-Based Media in the Big Picture
- Examples of Primary Applications
The “Why” of Dynamic Signage
- Return on Investment and Return on Objectives
- Planning Structures
- Communication Benefits and Outcomes
- Network Financials including Costing
- Investment Decisions in the Business Model
Part Two – Planning
- The framework for Successful Planning
- The “How” of Dynamic Signage
- Approaches and Success Strategies for Advancing the Project
- Champions, Decision-Makers and Influencers
- The Five Stages of Successful Projects
- Assessing Project Performance
- Situations that Signal “Trouble”
- Product and Services Sourcing Approaches
- Defining and Designing the Digital Signage Network
Part three - Content
- Defining the Communications Objective
- Dynamic Signage as part of the Communications Continuum
- Audiences Targeting
- Playloop Strategy and Structures
- Best Practices by Examples
- The Style Guide
- Standards of Content/Advertising
Part four – Revenue Achievement
- The ad planning and buying process
- Typical ad pricing
- The media kit and Mechanical Specs
- Sources of Ad Revenues
- Revenue Forecasting
- Tactical Approaches to Maximizing Revenues
- Metrics that drive ad sales success.
- The Best Sources for Additional Information about Dynamic Signage
Key learning outcomes:
- Participants will learn how to plan and advance Dynamic Signage projects to provide tangible business benefits.
- Benchmark performance indicators will be provided against which to plan and measure success.
- Usable planning approaches that can minimize risk and complexity will be provided.
- Project structures that minimize time and investment toward outcomes will be provided.
- Approaches to integrating Dynamic Signage with other communications approaches (i.e. mobile, internet, loyalty programs, print, etc.) will be provided.
The SPEED II PROGRAM AUTHOR AND PRESENTER is Lyle Bunn, who is considered by many to be the “guru of digital signage”. He is one of the most widely known figures and is a top-rated speaker and educator in North America’s Dynamic Signage and Place-based Media industry. He has contributed to hundreds of projects and has presented elements of SPEED to more than 2000 professionals. More information is available in the “About Us” section or www.LyleBunn.com
SPEED is Approved for four (4) Renewal Units (RUs) for the InfoComm International CTS, CTS-D, and CTS-I certifications.
