By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, ISF-C To say the very least it is an interesting time in the world of what we used to call fast food but now the more politically correct, quick serve restaurant industry. To quote Charles Dickens in his Tale of Two Cities, “It was the best […]
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RSS feed for this sectionRecognizing and Embracing the Opportunities in Dynamic Digital Signage
By Alan C. Brawn CTS, DSCE, DSDE, DCME, DSNE, ISF-C When most of us see the word “opportunity” in a title, it automatically catches our eye begging the question of just what that opportunity might be. According to Merriam-Webster’s Dictionary, opportunity is defined as “a favorable juncture of circumstances and a good chance for advancement […]
Surviving an Installation – Digital Signage Troubleshooting
By Jonathan Brawn, CTS, DSCE, DSDE, DSNE, DCME, ISF-C As Digital Signage Expo 2015 approaches it makes me wonder why it seems like as soon as a major tradeshow like DSE, ends, it immediately appears to loom on the calendar again. At any rate some of us are constantly working with the show management on […]
Sorting out Media Players for Digital Signage
By Jonathan Brawn, CTS, ISF-C, DSCE, DSDE, DSNE, DCME Media player! The words can strike fear into the hearts of integrators and end users everywhere! Okay, perhaps that is a bit melodramatic, but the term will generally bring at least some confusion, and more than a few questions when it comes to determining what kind […]
The Videowall: All Things Big and Small
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, ISF, ISF-C So you are in Las Vegas at the McCarron Airport and walking through the concourse and POW, you are overwhelmed by the huge videowall dominating the space. It is to be determined whether you were more impressed with the size of the wall or […]
The ISA Sign Expo-Not Just Another Trade Show
By Alan C. Brawn, CTS, DSCE, ISF-C, DSDE, DSNE, DCME It comes as no surprise that some feel that a trade show is a trade show is a trade show and as our kids might say, “Been there, done that”. In the case of the ISA International Sign Expo held down in sunny Orlando or […]
The Difference Really is Customer Service!
By Alan C. Brawn CTS, DSCE, ISF, DSDE, DSNE, DCME, ISF-C We will begin our journey into the concept of differentiation through customer service by posing a pretty basic question. How many of you are satisfied with the treatment you receive as customers? Think about it for a while before answering. Research conducted by several […]
Wireless, Wireless Everywhere
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, ISF-C Let us begin by stating the obvious. Wireless is all around us at every turn and every nook and cranny of our everyday lives. Wired magazine described a new era of wireless technologies under the umbrella of the Internet of Things, where “the most mundane […]
Why Spend Time Learning about Digital Signage?
By Alan C. Brawn CTS, ISF, ISF‐C, DSCE, DSDE, DSNE, DCME When we are asked to spend some of our limited time on anything, the natural question revolves around the “value” or need in spending this precious commodity; in short, what in it for us? From a company perspective and individually a career point of […]
