By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, ISF, ISF-C So you are in Las Vegas at the McCarron Airport and walking through the concourse and POW, you are overwhelmed by the huge videowall dominating the space. It is to be determined whether you were more impressed with the size of the wall or […]
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RSS feed for this sectionThe ISA Sign Expo-Not Just Another Trade Show
By Alan C. Brawn, CTS, DSCE, ISF-C, DSDE, DSNE, DCME It comes as no surprise that some feel that a trade show is a trade show is a trade show and as our kids might say, “Been there, done that”. In the case of the ISA International Sign Expo held down in sunny Orlando or […]
The Difference Really is Customer Service!
By Alan C. Brawn CTS, DSCE, ISF, DSDE, DSNE, DCME, ISF-C We will begin our journey into the concept of differentiation through customer service by posing a pretty basic question. How many of you are satisfied with the treatment you receive as customers? Think about it for a while before answering. Research conducted by several […]
Wireless, Wireless Everywhere
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, ISF-C Let us begin by stating the obvious. Wireless is all around us at every turn and every nook and cranny of our everyday lives. Wired magazine described a new era of wireless technologies under the umbrella of the Internet of Things, where “the most mundane […]
Why Spend Time Learning about Digital Signage?
By Alan C. Brawn CTS, ISF, ISF‐C, DSCE, DSDE, DSNE, DCME When we are asked to spend some of our limited time on anything, the natural question revolves around the “value” or need in spending this precious commodity; in short, what in it for us? From a company perspective and individually a career point of […]
