By Alan C. Brawn CTS, ISF-C, DSCE, DSDE, DSNE, DCME As we look at modern society, one of the elements that is the most omnipresent in our daily lives is change. Few things seem to remain the same for very long. In fact, at no time in recorded history have we had such a pervasive […]
Archive | January, 2016
Quick Serve Restaurants and Digital Signage–The Requirements Are Changing
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, ISF-C To say the very least it is an interesting time in the world of what we used to call fast food but now the more politically correct, quick serve restaurant industry. To quote Charles Dickens in his Tale of Two Cities, “It was the best […]
Recognizing and Embracing the Opportunities in Dynamic Digital Signage
By Alan C. Brawn CTS, DSCE, DSDE, DCME, DSNE, ISF-C When most of us see the word “opportunity” in a title, it automatically catches our eye begging the question of just what that opportunity might be. According to Merriam-Webster’s Dictionary, opportunity is defined as “a favorable juncture of circumstances and a good chance for advancement […]
5 Ways to Optimize Your Digital Signage by Megan Harvey
It’s no secret that digital signage is the best way to reach your target audience. However, if you’re not reaching the RIGHT people in the RIGHT place at the RIGHT time, all of your digital signage efforts may be wasted. Take a look at these 5 tips that will help you to optimize your content, […]
Surviving an Installation – Digital Signage Troubleshooting
By Jonathan Brawn, CTS, DSCE, DSDE, DSNE, DCME, ISF-C As Digital Signage Expo 2015 approaches it makes me wonder why it seems like as soon as a major tradeshow like DSE, ends, it immediately appears to loom on the calendar again. At any rate some of us are constantly working with the show management on […]
Sorting out Media Players for Digital Signage
By Jonathan Brawn, CTS, ISF-C, DSCE, DSDE, DSNE, DCME Media player! The words can strike fear into the hearts of integrators and end users everywhere! Okay, perhaps that is a bit melodramatic, but the term will generally bring at least some confusion, and more than a few questions when it comes to determining what kind […]
The Videowall: All Things Big and Small
By Alan C. Brawn CTS, DSCE, DSDE, DSNE, DCME, ISF, ISF-C So you are in Las Vegas at the McCarron Airport and walking through the concourse and POW, you are overwhelmed by the huge videowall dominating the space. It is to be determined whether you were more impressed with the size of the wall or […]
The ISA Sign Expo-Not Just Another Trade Show
By Alan C. Brawn, CTS, DSCE, ISF-C, DSDE, DSNE, DCME It comes as no surprise that some feel that a trade show is a trade show is a trade show and as our kids might say, “Been there, done that”. In the case of the ISA International Sign Expo held down in sunny Orlando or […]
How to Future Proof the Life Cycle of a Digital Signage Network – an Article in AV Network Magazine
By David Haar On December 29, 2015 See more at AV Network Magazine Decades of experience working in digital signage have given me a unique perspective on how to plan for the future of a digital signage infrastructure. Contrary to popular belief, the future success of your network has everything to do with your long-term […]
The Difference Really is Customer Service!
By Alan C. Brawn CTS, DSCE, ISF, DSDE, DSNE, DCME, ISF-C We will begin our journey into the concept of differentiation through customer service by posing a pretty basic question. How many of you are satisfied with the treatment you receive as customers? Think about it for a while before answering. Research conducted by several […]
